Casandra’s fusion as a strategic thinker, listener, along with her welcoming energy and ability to get to the heart of the matter connects with any one who has a desire to step into their spotlight. She appreciates and shares with clients that a purpose-led life is about personal development, curiosity, courageousness and believing in oneself. It is also about creating one’s life work from that purpose that is rewarding in many ways.
Casandra comes with close to two decades in strategy planning, assessment, implementation and evaluation. She worked for two private companies serving the non-profit industry. Much of Casandra’s work centred on research, engagement, advocacy and fundraising campaigns as well as a consultant to select best constituent relationship management (CRM) platforms based on strategic plans, current needs and future growth. Her successes include working with Children's Hospital Foundation, Multiple Sclerosis Society, Heart and Stroke Foundation, St Michael's Hospital Foundation, Credit Valley Foundation, and Cancer Research U.K..
Casandra’s current role as a Leadership Coach and Strategic Team Lead for ALIVE in Healthcare offers a rich expertise in research-based projects, action-oriented strategy, implementation, and evaluation. She believes that building capacity amongst individuals is key to a successful workplace culture that leads from humanity.